Mei Chen
heading 2
Image
Global Retail Executive
Mei is a global retail and technology leader with senior executive experience at Alibaba Group, Shein, and Google, focused on large-scale consumer digital platforms, marketplaces, and AI-driven personalisation across Western and Asian markets. At Shein, she led the brand marketplace across the US, UK, and Middle East. At Alibaba, she headed consumer markets across Europe and the US, serving hundreds of millions of customers. At Google, she led marketing solutions and global sales strategy. Mei is a board member at Edify Collective, an AI-native platform delivering personalised, data-driven performance support to frontline teams at scale. She was previously Chair of the Investment and Innovation Committee at Innovo Group, where she shaped technology and AI investment strategy. Mei is a Harvard Business School alumna, a Visiting Lecturer at INSEAD, and was recognised as one of the UKs Fifty Most Inspirational Women in Technology.